Successfully Applying Entrepreneurial Marketing, SEI is Ready to Face Global Competition

Jakarta (05/15/24), As an effort to answer the challenges and roles of companies in ensuring long-term sustainability that focuses on economic and social value for Indonesia, SEI was selected as the recipient of the "The Most Promoting Company In Marketing 3.0" Award at the 2024 BUMN Entrepreneurial Marketing Awards event in the BUMN subsidiary category.

Present to receive the award, the Director of Marketing and Business Development, Ridwan Kurnia, who had the opportunity to receive the award directly from one of Indonesia's Marketing Experts, Hermawan Kartajaya, who was accompanied by the Chairperson of the Indonesian Marketing Association Central Senate, Yaya W. Junardy. Hermawan Kartajaya expressed his appreciation for SEI as a BUMN subsidiary that has superior competitiveness that has successfully applied Entrepreneurial Marketing in running the company's business.

Before SEI was determined as the winner in this event, SEI had passed the judging stage consisting of a presentation and question and answer session last March. The material submitted by SEI is considered to be in line with the message of the President of the Republic of Indonesia, Joko Widodo, who stated that efforts are needed to win global competition with Innovation, Creativity and Entrepreneurship. "By winning this award, it is a real manifestation of how companies not only pay attention to products and consumers, but are also aware of the problem of human and technological involvement to support impact towards sustainability. The company's business activities are carried out not only focusing on profit but also encouraging other values; people, planet, partnership and peace so that encouraging public behavior and awareness, especially in the use of new renewable energy, also helps boost public welfare. SEI will continue to contribute to the progress of Indonesia," said Ridwan Kurnia, Director of Marketing and Business Development of SEI. **

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Surprise, Father of Indonesian Marketing Visits SEI

Bandung (4/3/24), a special guest visited the SEI office, a figure known as the Father of Indonesian Marketing, Hermawan Kartajaya, who is also the founder and chairman of MCorp, a well-known company in the marketing sector.

Hermawan's arrival was enthusiastically welcomed by the SEI board of directors, namely President Director I Made Sandika Dwiantara, Marketing and Business Development Director Ridwan Kurnia, Technical and Operations Director Fajar Miftahul Falah including the entire SEI family.

Hermawan Kartajaya is an inspiring figure, his name is included in the list of "50 Teachers Who Shape the Future of Marketing" by the Chartered Institute of Marketing England, along with the world's number one marketing figure, Philip Kotler. Hermawan, who has dedicated his life to the world of marketing, has successfully launched best-selling books and for his work he has won the Lifetime Achievement in Marketing Award from Jawa Pos and also from the Marketing Institute of Singapore (MIS).

During his visit to SEI, Hermawan felt that SEI was like a second home to him, especially when the group was invited to tour the company building area that has implemented solar hybrid system technology as one of the company's advantages. In addition, they also had the opportunity to see modern and environmentally friendly office facilities.

The experience sharing session was the main highlight of the moment, Hermawan Kartajaya humbly shared his insights on the world of marketing with all SEI employees who were present. This sharing session provided inspiration and new insights for employees about the latest strategies and trends in the world of marketing, as well as how to apply them in the context of the renewable energy industry.

"The world of marketing has a very important role in developing a company. This is the right time to continue learning and adapting to the latest developments in the world of marketing, especially with the important role of technology and innovation," said Hermawan Kartajaya.

Like a magnet, the story shared by Mr. Marketing Indonesia was listened to by all SEI employees who were present, all seemed absorbed in Hermawan's experience which brought the world of marketing from a different angle.

Hermawan hopes that his visit to SEI can provide motivation and new insights that will support in carrying out the duties and responsibilities of the SEI community in the growing new renewable energy industry.

A golden opportunity for all SEI communities who on this occasion can learn directly from a figure who will become legendary, Hermawan Kartajaya, the Indonesian marketing guru, thank you, Sir!

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