Successfully Applying Entrepreneurial Marketing, SEI is Ready to Face Global Competition

Jakarta (05/15/24), As an effort to answer the challenges and roles of companies in ensuring long-term sustainability that focuses on economic and social value for Indonesia, SEI was selected as the recipient of the "The Most Promoting Company In Marketing 3.0" Award at the 2024 BUMN Entrepreneurial Marketing Awards event in the BUMN subsidiary category.

Present to receive the award, the Director of Marketing and Business Development, Ridwan Kurnia, who had the opportunity to receive the award directly from one of Indonesia's Marketing Experts, Hermawan Kartajaya, who was accompanied by the Chairperson of the Indonesian Marketing Association Central Senate, Yaya W. Junardy. Hermawan Kartajaya expressed his appreciation for SEI as a BUMN subsidiary that has superior competitiveness that has successfully applied Entrepreneurial Marketing in running the company's business.

Before SEI was determined as the winner in this event, SEI had passed the judging stage consisting of a presentation and question and answer session last March. The material submitted by SEI is considered to be in line with the message of the President of the Republic of Indonesia, Joko Widodo, who stated that efforts are needed to win global competition with Innovation, Creativity and Entrepreneurship. "By winning this award, it is a real manifestation of how companies not only pay attention to products and consumers, but are also aware of the problem of human and technological involvement to support impact towards sustainability. The company's business activities are carried out not only focusing on profit but also encouraging other values; people, planet, partnership and peace so that encouraging public behavior and awareness, especially in the use of new renewable energy, also helps boost public welfare. SEI will continue to contribute to the progress of Indonesia," said Ridwan Kurnia, Director of Marketing and Business Development of SEI. **

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